For Immediate Release

March, 2019 [Gyang, South Korea] — Lovinflame debuts at “must-see” exhibition in Korea.


Lovinflame debuts its products for the first time in Asia at Korea Build, a global top exhibition selected as Korea’s top trade show by their Ministry of Trade, Industry, and Energy. Popularly known as a “must-see” exhibition amongst industry professionals, each year 70-80% of the exhibitors introduce new products and technologies. Hence, it was a natural fit for Lovinflame’s patented burning system to debut right here.

Lovinflame candles, fire pits, and fireplaces blend one-of-a-kind scientific innovation with sleek design. They’re wind-resistant and clean-burning, as well. Lovinflame’s patented burning system achieves near complete combustion without sacrificing the vivid brilliance of real fire — carving out a new category of fire for interior and exterior design use.

“We’re excited to debut our groundbreaking technology at Korea Build — our first time showcasing our products in the Korea market,” says Lynn Chang, Product Manager of Lovinflame. “Most of the fire products sold in Korea are ethanol fireplaces and wood fire fireplaces, which create soot, pollute the air, and typically requires a chimney. The installation cost can be quite high on top of requiring excessive maintenance. That’s where we set the difference with a much safer alternative.”

Unlike wood-burning fires that fill the air with carbon monoxide, particulate matter, and a host of other toxic emissions, Lovinflame’s decorative products are clean-burning, odorless, safe, and easy to refuel. The genius lies in the unique relationship between Lovinflame Fuel that won’t ignite until temperatures reach its exceptionally high flash point (104 ºC/220 ºF), and the patented stainless steel wick designed to rapidly ignite this otherwise non-flammable fuel. Even if a Lovinflame candle falls to the fuel and spills fuel across the ground, the fire will stay contained at the wick

“Lovinflame has created a never-before-seen approach to fire as ambience and we’re glad those stopping by will get to experience the wonders of our revolutionary technology that makes fire safer, cleaner, and easier to use,” adds Mrs. Chang. “We believe designers and businesses in the home and hospitality furnishing industries will love this new and revolutionary line of products that blends modern aesthetics with cutting-edge technology — it’ll be the hot item people want for home and hospitality as a way to enhance and redefine ambience in beautiful modern environments.”

With a flash point at 104 ºC, Lovinflame can be safely stored and transported in unlimited quantities. In contrast to ethanol, which has a flash point of just 13ºC and is classified as hazardous waste, Lovinflame is a degradable, water-soluble fuel that can be easily disposed of alongside normal household waste.

All Lovinflame’s thoughtfully architected products feature a lightweight and portable design for both indoor and outdoor use, perfect for setting the mood and for accenting various types of events. Lovinflame’s innovative candles, tabletop fire pits, and vent-free fireplaces are available for purchase in stores across the U.S. and will soon be available in Asia — please visit www.lovinflame.com to find out more. Any channel partners interested in helping to bring Lovinflame to Asia, please write us at partner@lovinflame.com.

For more information, contact the Lovinflame team at media@lovinflame.com or visit Lovinflame’s booth Y62 at Korea Build.

Lovinflame Media
media@lovinflame.com